Long, David

Long, David

Director at RIT Center for Media, Arts, Games, Interaction & Creativity

David Long is Director of the RIT Center for Media, Arts, Games, Interaction & Creativity (MAGIC) and MAGIC Spell Studios. MAGIC is a university-wide research and development laboratory and a commercial production studio that assists in efforts to bring digital media creations up to marketplace standards for commercialization. Faculty, staff and student researchers, artists and practitioners come together to create,
contextualize and apply new knowledge in a multitude of related fields and disciplines as appropriate not only to STEM or the arts and humanities, but their intersection.

Long joined the faculty of the School of Film and Animation at Rochester Institute of Technology in 2007, where he also serves as an Associate Professor for the motion picture science program. His research interests at RIT include designing virtual production workflows and color management, engineering multispectral video capture and display systems, studying variability in human color vision, and modeling sensory perception of motion media.

Prior to RIT, Long worked as a Development Engineer and Imaging Scientist with Eastman Kodak’s Entertainment Imaging Division. At Kodak, his primary responsibilities included new product development and image science and systems integration for the motion picture group, focusing on film and digital imaging products. Long contributed to the design and commercialization of the Vision2 family of motion picture color negative
films, as well as several digital and hybrid imaging products for television and feature film post-production. His work has earned him numerous patents and a 2008 Scientific & Technical Academy Award for contributions made to the design of Vision2 films.

Outside of RIT, Long is Fellow of the Society of Motion Picture and Television Engineers (SMPTE) and contributor to the SMPTE Rapid Industry Solutions for On-set Virtual Production. He is also a member of the community advisory boards for WXXI and the Little Theatre in Rochester. Long earned his BS in Chemical Engineering from the University of Texas at Austin, an MS in Materials Science from the University of Rochester, and a PhD in Color Science from Rochester Institute of Technology.

SMPTE Virtual Production Panel
Saturday, April 13 4:30 PM - 5:30 PM PT