Heyden, Andreas

As the CEO of Dyn Media GmbH, a subsidiary of Axel Springer, Andreas is driven by a mission to enhance the awareness and appreciation of sports such as handball, basketball, volleyball, hockey, and table tennis. With over 25 years of professional experience at the convergence of digital, media, and sports, he possesses the expertise and fervor necessary to inspire individuals towards sports daily.
 
His record of achievement leading the digital subsidiary of the German Football League (DFL, Bundesliga) for seven years, concurrently serving as EVP of Digital Innovations at the DFL. he has pioneered new business realms in video-on-demand (VoD), over-the-top content (OTT), and advanced technologies including augmented reality, artificial intelligence, and 5G. Additionally, he introduced the Virtual Bundesliga (VBL) as a novel esports competition within the DFL's league framework.