Macias, Yolanda

Macias, Yolanda

Chief Content Officer at Cineverse

Yolanda has over 25 years of entertainment distribution experience, including executive positions at Vivendi/Universal, DIRECTV and The Walt Disney Company.  She has a proven track record of developing and building profitable and sustainable businesses such as the Spanish language DIRECTV subscription service and Vivendi Entertainment which was sold to Gaiam Inc.

At Cineverse, as the Chief Content Officer, Yolanda Macías is responsible for acquiring global content rights for all distribution and streaming platforms and oversees marketing. She joined Cineverse in 2013 and has held leadership positions managing over 70,000 films and television series.

She was honored as one of the Top 50 Women in Business and in 2022 was selected as a finalist as Executive of the Year by the Los Angeles Business Journal.  She was one of the Elite Women 2009 - 2019 in the home entertainment industry and recognized as an industry digital driver 2010 – 2019.  In 2022 and 2023 Media Play News named her one of the Captains of Industry.  In 2016, Yolanda was selected as one of the Fabulous 50 Business Alumni from the David Nazarian College of Business and Economics/CSUN and was also recognized by the Imagen Awards in 2018 as one of the Powerful and Influential Latinos in Entertainment.  Yolanda has served on the executive board of C5LA for several years and was selected as the 2019 Honoree and appointed Vice Chair in 2024. C5LA is a non-profit organization with the mission of helping under-resourced, high potential youth enroll and persist in college.  She serves on the advisory board for The Digital Entertainment Group’s Canon Club, dedicated to supporting women in entertainment and technology.  In 2022, Yolanda was appointed to the Board of Directors of Skechers USA, Inc. (NYSE:SKX) and serves on the Nominating and Governance Committee.

Macías received her MBA from the J.L. Kellogg Graduate School of Management at Northwestern University and her B.S. degree in Finance from California State University, Northridge.  She is a member of Chief a private network designed for senior women leaders to strengthen their leadership journey.

Yolanda is the proud mother of Liam (22) and Rory (20).  In her spare time Yolanda enjoys hiking, hot yoga and dance.  She resides in Los Angeles with her puppy Willow.

Sessions/Events
Catch a Global Star: Unveiling the Rise of Non-English Entertainment
Wednesday, April 17 11:00 AM - 11:45 AM PT