Aldrich, Marc

Marc Aldrich is the Worldwide CEO of ThinkAnalytics, where he is responsible for the strategy and growth of the content discovery, viewer data insight and targetted advertising company. With over 28 years of experience in the media and entertainment industry Marc is a seasoned expert across the M&E sector.

Previously, he was General Manager for the Media and Entertainment Industry Business Unit at Amazon Web Services (AWS), where he led a global team in developing industry strategies and building key business relationships.

A Cable TV Pioneer inductee, Marc thoroughly understands the business challenges and opportunities facing broadcasters, streaming platforms and other content owners.

Before joining AWS, Marc held significant roles at Cisco, including leading the Americas sales region for the Global Service Provider Segment. In this role, he was responsible for shaping service provider strategy and cultivating business relationships across cable, telco, and media sectors. With a reputation for building diverse, customer-centric teams, Marc also played a pivotal role in driving business transformation initiatives, such as pioneering new customer engagement models and fostering agile development capabilities. Throughout his career, he has driven business transformation by spearheading new customer engagement models including platform and service co-creation, while building agile development capabilities across the field and development organization.