O'Brien, Griff

O'Brien, Griff

CEO & Co-Founder at Estate Media

Griff has been a step ahead in the shift from traditional to digital media since he was in high-school, helping some of the biggest media companies in the world adapt to digital and streaming, and has created two seven figure digital media businesses, all in his 20’s. He is currently the CEO of Estate Media, a new media company he co-founded with Million Dollar Listing’s Josh Flagg that was designed for the real estate industry and its fans. 

At age 18, Griff helped Starz develop their streaming strategy by authoring a proposal on Starz’ OTT service which was implemented by Starz’ CEO. During his first internship, he identified a gap in the market which led him to create a digital media business that helped match consumers with streaming alternatives at 19, which he sold two years later. He took that experience to become one of the youngest strategy and business development execs out of college at Snap, Roku, Amazon Prime Video and Pocket.watch

At all of these companies, he pushed top executives to adopt digital first strategies. He brought top digital stars and properties such as Cocomelon, Like Nastya and top gaming creators to ad-supported television at Roku, led the development and strategy of new, category-leading streaming services at Amazon Prime Video Channels, and led distribution strategy and execution for a studio creating global franchises from YouTube stars at pocket.watch