
McCoy, DuJuan
DuJuan McCoy is a native of Indianapolis, Indiana, graduating from Ben Davis High School in 1985. He continued his studies in the city, graduating from Butler University in 1989 with a B.S in Business Administration with a concentration in Marketing and Sales. He began his television career soon thereafter as an Account Executive for WTTV in Indianapolis. Over the past 30+ years, he has amassed a great career growing small, medium and large market television stations into revenue winners while significantly improving the companies’ profitability and community involvement.
His experience includes 13 years of television sales management, 10 of which as Vice President/General Sales Manager or Director of Sales in market sizes ranging from #105 to #10. He has worked with small, medium and large ownership groups in different regions of the country, including Capitol Broadcasting, River City Broadcasting, Sinclair Broadcasting, and Fox Television Stations Group. Over this period, he has successfully managed revenue budgets ranging from $4 million to over $130 million annually.
This diverse experience has given Mr. McCoy a keen understanding of how to capitalize on each market’s unique characteristics, and how to effectively navigate and implement “change management” that works. To hone his management and leadership skills and to fulfill his lifelong dream to be an owner of television stations, Mr. McCoy entered the National Association of Broadcasters Broadcast Leadership Training Program (BLT) in September 2007. The NAB BLT program is an exclusive, 10-month, executive-style MBA program for tenured broadcast executives who have shown a track record of success. The extensive program teaches all aspects of how to buy and sell broadcast properties, including critical business elements that may not be directly taught or learned while working in broadcasting: constructing a proper business plan, determining the structure of your company, raising capital, understanding the different levels of financing, performing proper due diligence, comprehending accounting and finance, navigating the regulatory process with the Federal Communications Commission (FCC), and determining valuations of media properties. Founded by Ms. Diane Sutter, BLT is the nation’s most recognized program for aspiring TV entrepreneurs. Mr. McCoy completed the program in June of 2008. Since then, Mr. McCoy has been a sponsor of the BLT program, a member of the BLT selection committee, a regular Faculty member, an Associate Dean and a regular contributor to the program.
In December 2007, Mr. McCoy founded and became the Owner, President, and CEO of Bayou City Broadcasting, LLC. In January 2008, while still a BLT participant, his company agreed to purchase seven TV stations from Sage Broadcasting Corp (KXVA-Fox Abilene, KIDY-Fox San Angelo, KIDZ-MyNet Abilene and 4 Class A Stations in Abilene.) With this purchase, Mr. McCoy and Bayou City Broadcasting earned the distinction of being the only African American company to own and or operate a Fox affiliate in the United States, and purportedly the first African American to own and operate a major affiliate in the state of Texas.
Since his first acquisition in 2007,
- In December of 2012, Bayou City Broadcasting divested San Angelo and Abilene stations to London Broadcasting.
- In January 2015, Bayou City Broadcasting purchased WEVV-CBS and WEEV-LD Fox in Evansville, Indiana. Mr. McCoy became the only African American to own a CBS affiliate in the nation.
- In January 2017, Bayou City Broadcasting purchased KADN-FOX and KLAF-NBC and MyNet in Lafayette, Louisiana.
- In July 2019, after Bayou City Broadcasting’s divestiture to Allen Media Group, Mr. McCoy founded Circle City Broadcasting to continue to purchase and operate broadcast TV stations in America.
- On September 19, 2019, Circle City Broadcasting purchased WISH-CW and WNDY-MyNet in his hometown of Indianapolis from NEXSTAR Broadcasting, Inc.
- November, 2020 McCoy announced a partnership with Cox Media Group to launch a National News Network- Muliticultural News Network (MNN) live from Indianapolis, IN
Notable Achievements:
- 2024 Business Person of the Year for state of Indiana – U.S. Small Business Administration
- 2023 Indianapolis Association of Black Journalists, Barbara Boyd Trailblazer Award
- 2022 Indiana Governor’s and Indiana Civil Rights Commission Achievement in Business and Entrepreneurship Award
- 2019 Indiana Governor’s Entrepreneur of the Year
- 2019 Indiana Black Expo Entrepreneur of the Year
Sessions/Events
- Leadership Insights: Why Top Broadcast Executives Are Staying Committed to DEI
- Monday, April 15 • 2:30 PM - 3:15 PM PT