Subramanian, Baskar

Baskar is a serial entrepreneur with many patents to his name. As CEO, Baskar drives Amagi’s vision, growth strategy and execution, enabling transformation of the global media and entertainment industry through technology innovation. Baskar has been instrumental in developing several of Amagi’s path-defining technologies on cloud broadcast and frame-accurate ad splicing for both TV and OTT. Under Baskar’s leadership, Amagi has demonstrated strong growth, becoming an industry leader in SaaS-based solutions for broadcast.

Prior to Amagi, Baskar co-founded ImpulseSoft, a wireless technology company, which was later acquired by NASDAQ-listed SiRF. He started his career as a software engineer at Texas Instruments before embarking on his entrepreneurial journey. To foster a culture of entrepreneurship in the society, Baskar regularly shares his insights and expertise with start-ups and small businesses. He is a well-known speaker at technology and industry events, evangelizing the use of cloud for broadcast industry transformation. He holds a Bachelor’s degree in Technology from the Government College of Technology (GCT), Coimbatore, India.