Wolk, Alan

“If you know anything about television, you probably know Alan Wolk.” That’s how Adweek introduces Alan Wolk, the co-founder of TVREV, a leading media analyst firm, and the best-selling author of "Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry."

Wolk has established himself as one of the industry's most influential thought leaders, especially noted for his deep understanding of the intersection of streaming and advertising. As the creator of the acronym FAST (free ad-supported streaming TV), he has been instrumental in guiding TVREV to become a pivotal resource in the media industry, navigating the transformative shift to streaming.

His prowess extends to his widely acclaimed reports that have significantly impacted the industry. TVREV’s works on Local TV, the FAST ecosystem, and ACR data are particularly notable, offering incisive analyses and forward-thinking insights. These reports have not only shaped industry discussions but also provided clear, actionable intelligence for media professionals.

What sets Wolk apart is his unique ability to demystify complex ideas in a manner that's easily understandable yet never oversimplified. This talent makes him a sought-after writer, speaker, and consultant, striking a rare balance between depth and accessibility in his communications.

As a contributing writer to Forbes, NextTV, StreamTV Insider, and other industry news sites, Wolk has been a voice of authority, interviewed and quoted by everyone from NPR to The New York Times. He is a regular guest on Cheddar TV, offering expert opinions on breaking stories in the media industry.

He regularly speaks about the future of television, both at conferences and to anyone who’ll listen.