Coggins, Shannon

Shannon K. Coggins joined Hearst Television in 2022 as vice president of programming, based at the company’s New York City headquarters. In this role, she oversees programming for the 35 Hearst television stations across 27 markets and 39 states, through partnerships with nearly all major networks including ABC, NBC, CBS, CW, MyNet, Estrella, MeTV and others. She also has oversight of the acquisition of syndicated programming, sports programming and multicast channels across the Hearst Television footprint.

Prior to joining Hearst, Coggins spent 18 years at NBCUniversal, making her way from an NBC page to various domestic and international marketing roles, as well as affiliate relations, special projects and finally as vice president of syndication sales. She got her career start at The Walt Disney Company as a marketing associate in the consumer products division. She is a member of the Academy of Television Arts & Sciences and the New York State Broadcasters Association, and holds a bachelor’s degree in political studies, with a minor in media studies, from Pitzer College in Claremont, California.