Eyal, Irad

Irad Eyal is a serial entrepreneur and veteran reality tv producer with 25 years of experience in the industry. After developing shows for global powerhouse Endemol, Irad launched his own production company, Haymaker West, where he launched hit series like Southern Charm on Bravo. In 2020, he created and produced the competition phenomenon Floor Is Lava on Netflix, which topped the global charts for 6 weeks. In 2023, Irad tapped his engineering background to launch Quickture, an AI story building engine for professionals. Quickture revolutionizes the editing process, allowing editors and producers to work on the level of beats and scenes instead of clips and frames. Quickture fits into the professional workflow, integrating seamlessly with Avid and Premiere.