Palmer, Mike

Palmer, Mike

AVP, Advanced Technology/Media Management at Sinclair

Mike Palmer is AVP of Advanced Technology/Media Management for Sinclair Broadcast, where his team's transformation-enabling media management and media pipeline services span over 200 distribution channels and media properties. Palmer joined Sinclair's Advanced Technology group in 2021 after more than 20 years as a leader in the design of commercial products and services for various broadcast and media vendors.

Palmer holds a BS in Broadcasting/Journalism from the University of Southern Colorado. Prior to working in the broadcast vendor space, Palmer worked in local station operations and news, as well as pioneering SNG and DBS businesses.

Palmer's work has been recognized with a national Technical Emmy, Broadcast & Cable's Technology Leadership Award, The Associated Press Oliver Gramling Award, and numerous product awards. He is also an active member of SMPTE, The National Press Club, and the NATAS/Emmy Technology Award Committee.

Sessions/Events
Using AI as a Creative Content Tool
Sunday, April 14 1:00 PM - 1:45 PM PT