MacCormack, Bruce

MacCormack, Bruce

Chair at Project Origin (CBC/Radio-Canada)

Bruce is focussed on the impact of Artificial Intelligence on news operations, with a particular emphasis on mitigating the threat of misinformation.  

He is a member of the Partnership on AI steering committee on AI and Media Integrity. He is also a founder and co-lead of Project Origin;  The BBC, New York Times, CBC/Radio-Canada and Microsoft media provenance initiative.  Bruce is a member of the steering committee of the Coalition for Content Provenance and Authenticity (C2PA).

While at CBC/Radio-Canada, he was the Head of Business Strategy for Technology and continues with them as a special advisor on disinformation defences.   He has served as the President of digital media for the largest Canadian newspaper chain.

Bruce has been a member of the Young President’s Organization, a Past President of the Winnipeg Symphony Orchestra and the Chair of The Atlantic International Film Festival

His background includes an MBA (York University - Toronto) and an undergraduate degree in Electrical Engineering (McGill – Montreal).   

Content Credentials - New Requirements for Media Provenance Labels for Gen AI Content
Tuesday, April 16 3:00 PM - 3:30 PM PT
Panels on New Challenges and Opportunities in Media
Tuesday, April 16 3:00 PM - 4:00 PM PT